01 Positioning & message Is the business easy to understand? Is its value clear, relevant and distinct to the audience it wants to reach?
02 Brand & digital presence Do the identity, website and key digital profiles feel credible, current and consistent?
03 Discoverability Can the right people find the business through search, maps, social media and other relevant digital touchpoints?
04 Customer journey What happens between first discovery and enquiry, booking, purchase or contact? Where might people be losing interest, confidence or direction?
05 Marketing alignment Are your content, campaigns, PR, events and other activities working towards the same goal—or simply keeping the calendar full?